Weebly SEO: How to Catapult Your Weebly Website to the Top of Google | Weebly Tutorials 2021
Doing SEO for your Weebly website really isn't any different than any SEO for any other web design platform. It comes down to simply three things: keyword research, on-page optimization, and off-page optimization. People ask me all the time, "Can you rank Weebly websites really high on Google and get it on the first page?" And the answer is Yes every single time if you know what you are doing. So, I'm going to show you how to do SEO for Weebly, and let's get started. For the sake of this demonstration, let's say I have a small business that sells custom snowboards and I'm building an online store to sell the snowboards. If I want my website to rank for certain keywords, the first thing I'm going to figure out is which keywords I want them to rank for. I'm going to do some keyword research. In order to do this properly, you're going to invest in a good keyword research tool. What I use is called SECockpit. There's a number of reasons why I like it over a lot of competitors but I won't get into that right now as we are focusing more on Weebly SEO.
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But for the sake of this demonstration, I'll show you how to use it. Basically, what I have done here is I have inputted the term customs snowboards into SECockpit and what they do is come up with a bunch of alternative keywords that have a good amount of traffic and low competition that I get my website to rank for because that is the key to getting your website to rank. You want to look for keywords that get a good amount of searches but have low competition which means that there's not a lot of websites or content out there made specifically for those keywords. So, customs snowboard itself down here. This part tells us that it is quite competitive. The bigger this bar is, the harder it is to rank for that keyword. So, it might not be the best one to build our website around. But if you look closer at the top you can see keywords like women snowboards that get almost five times or four times the amount of searches each month and as much less competitive. So, let's take a look at what sites are ranking for this keyword. Let me just click on that. And now, we look at the top ten websites that are ranked in Google right now for the term women's snowboards globally because we search in all countries and territories. And what these numbers here tell us is one of the most important numbers here is something called domain authority.
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This is what Google uses to determine which websites are in authority in certain nations or categories or industries. So, the lower this number is the easier it will be to beat these websites to rank your website instead of theirs. Obviously, there's a bunch here that have really have high numbers. Those ones are going to hire that rank because this one is obvious it is amazon.com and we are never going to beat them. I shouldn't say never because look at this you see two websites above Amazon but they got lower numbers and it will be easier to compete with them for this keyword. So, what we'd want to do then is start building our website around the key the term women's snowboards. What I have down now is further targeted my keyword research because I did a search in SECockpit for women's snowboards and now I am getting results and suggestions for other keywords built specifically around women's snowboards instead of just a more generic custom snowboard. And already we can see that the keyword suggestions here are really good. There's a lot of decent traffic.
There are some high traffic keywords and all of them are low competition. And by doing this, we can start to really see this. This is going to help us a lot in the future when we start to build content around these keywords. For example, write a blog post. This is going to be very crucial going forward. But for now, we've got multiple keywords that we can use to build the website around because really you shouldn't just have one or two. You should probably have maybe four to six target keywords that you want to build your site around. And now that we've got that, we can go back to Weebly and get to work. The first best to start is under the Settings tab. We're going to look at the General SEO sections. Now for the site title, let's say our business is called High Peak. We are just leaving it at that. We're going to put a brief little description of what the company does and of course, include keywords that we've just done the research for like women's snowboards right at the title. The site title is big tells Google what the site is about and shows the title on the top of each page.
If you are selling stuff online, SSO is something you want to definitely consider. It just revolves around security licenses. If people are entering their payment details on your site, this provides extra security and Google will actually reward you for that and they'll punish sites that don't have it that is asking for credit card information. If you are selling snowboards online, you want to make sure to upgrade and turn this on. And if you look at a bit further down the SEO section, the same thing you'll enter a site description but this will be much longer. It allows you to do up to 250 characters and this is kind of a summary of what Google will use to determine what your site is about. Here's where you will put in your description and again we want to use keywords that we have just researched for. Custom women's snowboards and the rest is to design and build your very own custom snowboard and leave everyone in your wake jealous in your unique style of flair only the best snowboards for sale here which of course snowboards for sale is also one of the keywords that we found on that list. You want to make sure you include some keywords but you want the language to be natural. You don't want to stuff keywords in there Google will recognize that and they will punish you for that.
It has to be a natural way of speaking and you ultimately want people to click on your site so you want to use natural language. Meta keywords this is basically where you are just stuff about 10-15 sometimes 20 keywords into the Meta section of your site. This isn't as important as it used to be because Google has gotten a lot smarter but still, it does again tell Google about which keywords you want to focus on and what kind of stuff you are offering on your site. This will be basically where you enter a bunch of the keywords that we've found on our list and separate them by commas. That's all for this section. We'll take a look at the Pages page next. What the Weebly 4 update Weebly has offered a lot more SEO advance settings and custom settings based on each page except just a website as a whole. We take a look at the Pages section right now we just have these five pages.
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If you click on one of the pages, you get the option for Page Name which is what we will go with the navigation here, and then you will also see SEO settings. This is where you can just add stuff like Page Title, obviously, this will be where you name your page based on what kind of content is on the page and of course the keywords that we have. You can also change the permalink that's a huge feature that Weebly has added now. I can't do it for the home page obviously but for any other page, you can make your own custom permalink. If you put something like custom women's snowboards at the end of the link, that goes a long way to boost your SEO rankings. Page Description is pretty self-explanatory. You can do it just like you did with the Settings section where you describe what kind of content is on that page. And then of course Meta keywords same idea you enter the list of keywords separated by commas. You could just use the same keywords and I'm just going to paste this stuff in the Settings page of this page for now but ideally, if you've got a lot of pages, you want to have separate unique meta keywords that describe again what's on that page.
That's the SEO settings for each individual page. Now we are going to look at Search engine optimization when it comes to content and more specific images. We are going to have an image right here in this spot and when you add images you want to make sure that the title of the picture is one of the keywords you are trying to target. So when I click to upload a picture here and the picture you want to select is called custom women's snowboards. Women's snowboards are one of the keywords we are trying to target, remember? You are going drag it in, upload it, and voila pretty sick picture if I do say so myself. But you are not done quite yet. For each image you upload to your site, there's something called image alt tags. What this does is it helps Google further understand what the context of that specific image is. Let me back up here real quick. So when you click the image, you have all these different options. We are going to focus down here. Under Advanced, you'll see right here something called Alt Text. It just says the picture.
We are going to delete that instead, we're going to put women's snowboards because that is one of the keywords you're trying to rank for. Enter that in, click back and it is done. It is important to always remember the title of the picture should be the keyword you are targeting for and the image alt tags for that picture should also be one of the keywords you're trying to target. That's optimizing images for SEO in Weebly. Now we are going to talk about blogging and how it can boost your SEO on your Weebly website and perfect Google rankings. Remember those list of keywords we have before we are building our entire website around. Now we want to start writing content for the blog focused on answering these questions found in these keywords. For example, women's snowboards and best snowboards 2017 are two of the biggest keywords that we are targeting, right? What kind of content can we write that will answer people's questions when they are searching for this kind of stuff? Well, let's go back to the blog let's turn your post remember it is women's snowboards and best snowboards 2017. We will do something like nine best women's snowboards in 2017.
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That is almost too easy and let me write the entire post listing what our favorite nine women's snowboards are for this year and why people or women should be interested in buying those. We want to make sure the content is high quality and use lots of images, videos, and make it very engaging. If it is boring or if it doesn't answer the questions that people have when they are searching for this stuff, people will leave very quickly and Google will punish you for that. We'll talk about that a little bit more later. Make good use of the categories, features and write just write lots of content and this is one of the best ways you can boost your website's ranking in Google. Get on the blogging. It is important. The next step in powerful Weebly SEO is the internal linking structure. That basically means that you want to keep linking to yourself throughout your website as much as possible but of course you don't want to overdo it. You only want to link to other sections of your site when it of course makes sense to your visitors. You also notice most websites these days for many years at the bottom of the website there's a kind of second navigation menu. It is also known as the footer of the website. I'll show you an example of what that looks like. Here's the website I built for our client.
They are a marble restoration company based out of Toronto. On the bottom, you see we've listed all the services they offer and link to different sections of the site where it goes to further detail about those services. We also offered links to resources including the information of the company, their blog but you'll notice that instead of calling it a blog we call them marble care tips because that is something more likely that people are going to search for. They are not going to look for marble tower blog but they'll look for marble care tips which is what the blog talks about. That is a good example of internal linking that you should have at the bottom of your site. It is kind of a second navigation menu where you can link to different sections of your site and it helps Google crawl your website and figure out all the little details and types of content that your website has to offer. Also, don't forget to link to your social media profiles.
The last step of on-page SEO for Weebly or for SEO for any website for that matter is user experience. And this is often the most overlooked aspect of SEO by far and it has become more important than ever especially today. Google has placed much larger importance on user experience. What that means is it basically tracks when visitors come to your website whether they got the information they needed and the quality of their visit was good enough. There are basically three matrices that Google uses to track this. It is bounce rate, pages per visit, and average time spent on site. And through these three different matrices, they can determine whether visitors, when they come to your site, are getting what they need. So these days you need to make a high-quality site. It needs to be clean, it needs to be simple, and it needs to be easy to navigate, super functional. Your customers need to be able to get what they want quickly. So many websites these days that have insanely large websites with ten to fifteen pages when really they could condense all of that information down into one or two pages and make it super simple. You need to when you build your site you need to integrate with Google Analytics and keep track of those three different matrices to figure out if users are enjoying their stay on your site because it will have a major impact on how your site ranks on Google.
We are done with on-page optimization. Now it is time for the off-page. When it comes to off-page SEO one thing matters and one thing matters only it is getting high-quality links back to your website. What do I mean by that? When high authority or well-known websites link back to your website, it tells Google that your website is worth listening to. It's an authority and your niche, and your industry. It basically tells Google that your worth their time and you're worth more importantly their searchers' time. For example, I recently wrote an article about Google Plus and why it is super important to use for online marketing believe me or not. What happened is this post got picked up by entrepreneur.com. When they are writing their own post on Google Plus marketing, they decided to feature me as one of the top five reasons to use Google Plus and they provided me with a link back to my blog and my website right here. Entrepreneur.com is one of the most well-known online business blogs in the world. This really helped me boost my search engine rankings for a lot of business-related blog posts that I have. What you need to be doing is writing great content on your Weebly website on your blog.
Write stuff that is worth linking to that people will want to link to and get those quality links back to your site. That's really the only way or definitely the easiest way to get quality links back to your site. Obviously, of course, you want to start with creating a Google page for your business and you could start appearing it in search results like mine does here. But again, it is all about creating content. Creating stuff that is worthy of your visitors' time and more importantly worthy of Google's time. I highly recommend if you want your website to rank for anything in your business niche you need a blog. You need to write some great stuff and it takes time but people will find it and people will start linking back to you and of course, don't forget to network. Off-page optimization another thing that you can really do is the network with people offline. Go out there. Meet people in person. Make friendships, build relationships in business, team up with people, and collaborate. That is how you can get the word out there. It is hard work but that's the only way it can be done.
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